Retail Price from Wholesale Calculator
Retail Price from Wholesale Calculator
Retailers buy at wholesale, add a markup to cover overhead and profit, then (in most countries) add tax on top to reach the final consumer-facing price. This calculator chains all three steps: wholesale → marked-up price → tax-inclusive retail price.
Retail buyers and small business owners use this to quickly price new stock without a spreadsheet.
- Formula: Retail Price (ex-tax) = Wholesale Price × (1 + Markup % ÷ 100); Retail Price (with tax) = Retail Price (ex-tax) × (1 + Tax Rate % ÷ 100).
- Markup vs margin: a 100% markup on wholesale is a 50% margin on the resulting retail (ex-tax) price — they are not the same number. Use our Markup Calculator to convert between the two if needed.
- Adjust the tax rate to match your local jurisdiction — the default here is a general reference rate, not necessarily your country's.
Should the markup be applied before or after tax?
Markup should be applied first, to the wholesale cost. Tax is then applied on top of the marked-up (retail ex-tax) price, since tax is generally due on the final sale price, not the wholesale cost.
What markup percentage should I use?
This varies enormously by industry — apparel retailers often use 100%+ markups (keystone pricing), while grocery margins are typically much thinner. There's no universal answer; it depends on your category and overhead.
Retail Price from Wholesale Calculator
Retailers buy at wholesale, add a markup to cover overhead and profit, then (in most countries) add tax on top to reach the final consumer-facing price. This calculator chains all three steps: wholesale → marked-up price → tax-inclusive retail price.
Retail buyers and small business owners use this to quickly price new stock without a spreadsheet.
- Formula: Retail Price (ex-tax) = Wholesale Price × (1 + Markup % ÷ 100); Retail Price (with tax) = Retail Price (ex-tax) × (1 + Tax Rate % ÷ 100).
- Markup vs margin: a 100% markup on wholesale is a 50% margin on the resulting retail (ex-tax) price — they are not the same number. Use our Markup Calculator to convert between the two if needed.
- Adjust the tax rate to match your local jurisdiction — the default here is a general reference rate, not necessarily your country's.
Should the markup be applied before or after tax?
Markup should be applied first, to the wholesale cost. Tax is then applied on top of the marked-up (retail ex-tax) price, since tax is generally due on the final sale price, not the wholesale cost.
What markup percentage should I use?
This varies enormously by industry — apparel retailers often use 100%+ markups (keystone pricing), while grocery margins are typically much thinner. There's no universal answer; it depends on your category and overhead.