Email Marketing ROI Calculator
Email Marketing ROI Calculator
Enter the revenue generated by an email campaign and what it cost to run (platform fees, design, copywriting time) to see the return on investment.
Email marketing typically shows a notably high ROI compared to most paid channels, and there are two structural reasons for that: the cost per send is usually much lower than paid ad placements, and the audience is already opted in — meaning they've explicitly signaled some level of interest before ever seeing the campaign, unlike a cold ad impression shown to a stranger. That said, a genuinely useful ROI figure depends on capturing the real cost side honestly, including design and copywriting time, not just the platform's sending fee alone.
- Formula: ROI = ((Campaign Revenue − Campaign Cost) ÷ Campaign Cost) × 100.
- Example: (8,000 USD − 1,000 USD) ÷ 1,000 USD × 100 = 700% ROI.
- Why email often performs well: email marketing typically has a lower cost per send than paid channels, and reaches an audience that already opted in, which is why it frequently shows a high ROI relative to other channels.
What should I include in "campaign cost"?
Email platform/software fees, any paid list-building costs, and the value of time spent designing and writing the campaign.
How do I attribute revenue specifically to an email campaign?
Use unique tracking links or discount codes tied to the campaign, or compare purchases from recipients against a control group who didn't receive the email.
Email Marketing ROI Calculator
Enter the revenue generated by an email campaign and what it cost to run (platform fees, design, copywriting time) to see the return on investment.
Email marketing typically shows a notably high ROI compared to most paid channels, and there are two structural reasons for that: the cost per send is usually much lower than paid ad placements, and the audience is already opted in — meaning they've explicitly signaled some level of interest before ever seeing the campaign, unlike a cold ad impression shown to a stranger. That said, a genuinely useful ROI figure depends on capturing the real cost side honestly, including design and copywriting time, not just the platform's sending fee alone.
- Formula: ROI = ((Campaign Revenue − Campaign Cost) ÷ Campaign Cost) × 100.
- Example: (8,000 USD − 1,000 USD) ÷ 1,000 USD × 100 = 700% ROI.
- Why email often performs well: email marketing typically has a lower cost per send than paid channels, and reaches an audience that already opted in, which is why it frequently shows a high ROI relative to other channels.
What should I include in "campaign cost"?
Email platform/software fees, any paid list-building costs, and the value of time spent designing and writing the campaign.
How do I attribute revenue specifically to an email campaign?
Use unique tracking links or discount codes tied to the campaign, or compare purchases from recipients against a control group who didn't receive the email.